{"id":4764,"date":"2024-06-28T17:35:40","date_gmt":"2024-06-28T14:35:40","guid":{"rendered":"https:\/\/www.sense4motion.com\/uncategorized\/how-was-damat-tween-outerlands_-made\/"},"modified":"2024-07-16T09:48:52","modified_gmt":"2024-07-16T06:48:52","slug":"how-was-damat-tween-outerlands_-made","status":"publish","type":"post","link":"https:\/\/www.sense4motion.com\/en\/case-study-en\/how-was-damat-tween-outerlands_-made\/","title":{"rendered":"How was Damat Tween Multiversus made?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-margin-bottom:35px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/QFduW1cRmAw?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>We got into action to share the potential of motion capture technologies. To show the creative power of high-tech hardware and software, one of our first contents to share is the \u201cKoray Birand X Damat Tween\u201d campaign. This campaign displays the creative potential of motion capture technology in the realms of advertisement, in the hands of Koray Birand.<\/p>\n<p><b>Damat Tween and Koray Birand Collaboration<\/b><\/p>\n<p>Using motion capture technologies, Koray Birand created a unique advertising campaign for the brand Damat Tween. This campaign presents the viewer with an unforgettable visual experience while reinforcing the brand\u2019s innovative and modern image. Using Movella Xsens MVN Link and MVN Animate, Birand created realistic character models and set them in motion in the virtual world.<\/p>\n<p><b>Realistic Character Models<\/b><\/p>\n<p>In the virtual world of the advertisement, Movella motion-capturing hardware and software were used to create realistic character models, transferring body movements directly to the characters. Thus, the characters offered the viewers a realistic experience with realistic movements.<\/p>\n<p>\u2022 <b>High Sensitivity: <\/b> Movella enabled the characters to look natural by capturing and transferring even the vaguest movements precisely.<\/p>\n<p>\u2022 <b>Real-Time Tracking (Previz):<\/b> During the shootings, real-time tracking made instant corrections possible.<\/p>\n<p><b>Technology Usage and Process<\/b><\/p>\n<p>After the shootings of the advertisement campaign were finished, Koray Birand and his team recorded the virtual world scenes in their office in a short time. Movella\u2019s ability to capture motion without the need for a camera setup granted a big convenience and flexibility.<\/p>\n<p>\u2022 <b>Easy Setup: <\/b>Opportunity to get off to a running start without the complicated camera setups and long preparation phases.<\/p>\n<p>\u2022 <b>Mobility<\/b>: The ability to capture motion anywhere desired sped up the shooting process significantly.<\/p>\n<p>The visuals and video created during the campaign truly demonstrate the potential motion capture technologies hold.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":4776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280],"tags":[],"class_list":["post-4764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How was Damat Tween Multiversus made? 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